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Michter’s is unleashing their highly-anticipated Michter’s 10-Year Bourbon once again, after a brief absence since 2021. Get ready to indulge in this exquisite and rare whiskey, crafted to perfection with the utmost care and attention. Don’t miss out on the chance to savor the rich, smooth flavor of Michter’s 10 Year Kentucky Straight Bourbon.
The Official Press Release
LOUISVILLE, Ky., Feb. 21, 2023 /PRNewswire/ — This March, Louisville-based Michter’s Distillery will begin releasing its 10 Year Kentucky Straight Bourbon. No Michter’s 10 Year Bourbon was shipped by the company in 2022, so this will mark the first release of this single barrel whiskey since 2021.
“I thought that the 10 Year Bourbon we are now releasing was drinking beautifully last year, but our Master Distiller Dan McKee and our Master of Maturation Andrea Wilson told me that with one more year of maturation it would be extraordinary,” stated Michter’s President Joseph J. Magliocco. “At Michter’s the goal we strive for is to produce the greatest American whiskey. We’re grateful for all the understanding and patience that our loyal Michter’s fans have shown in waiting an additional year for the release of our 10 Year Bourbon.”
Kentucky Bourbon Hall of Famer Wilson brings tremendous experience to her role of overseeing maturation of all Michter’s barrels. She observed, “There are many characteristics we are evaluating when considering barrels for this release including complexity, body and depth. These are the aspects of a whiskey that make it memorable, and we feel the additional time has complemented this release creating an experience that builds to the finish.”
“One of the most important things I learned from our late Master Distiller Willie ‘Dr. No’ Pratt was patience. He would not release a product unless he felt it was at its peak maturation,” commented McKee. “Last year, Andrea and I tasted the then already well over 10 year old bourbon and spoke about it. We both felt that it would be exceptional with one more year in the barrel. I’m so excited about how it turned out.”
Michter’s 10 Year Bourbon has a suggested retail price of $185 per 750ml bottle in the United States.
Michter’s has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter’s highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter’s are being allocated because demand exceeds supply. In October 2022, Michter’s was named the Most Admired American Whiskey in a global survey. In January 2023, Michter’s was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.
Source: PR Newswire
Michter’s Logo Credit: PR Newswire
2023 Michater’s 10 Year Bourbon Photo credit: PR Newswire
About Michter's Distillery
Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter’s Fort Nelson Distillery features the legendary pot still system from Michter’s Pennsylvania. It also has educational tours with whiskey tastings and The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.
Michter’s makes highly acclaimed, limited production whiskeys that are subject to allocation because demand has exceeded supply. Michter’s is renowned for its small batch bourbon, single barrel bourbon, single barrel rye, small batch American whiskey, and small batch sour mash whiskey.
In October 2021, Michter’s was named the Most Admired American Whiskey in a survey conducted in 25 countries. In January 2022, Michter’s was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.
The Michter's Legacy
Michter’s is proud to honor a historical legacy tracing back to the founding of America’s first whiskey company in 1753.
The Early Years: Revolutionary Rye in Schaefferstown, Pennsylvania
Originally known as Shenk’s and later as Bomberger’s, the whiskey company which ultimately became known as Michter’s was founded by John Shenk, a Swiss Mennonite farmer, in Schaefferstown, Pennsylvania in 1753. In its earliest days, Shenk’s produced whiskey from rye grain, a favorite local crop in the Pennsylvania Blue Mountain Valley where the distillery was located.
According to Pennsylvania historical lore, commemorated by the Lebanon Valley Coin Club in 1978, this particular rye whiskey was so valued that when the Revolutionary War broke out, General George Washington visited the distillery and purchased whiskey to fortify his men as they hunkered down in their camp through the long, brutal winter at Valley Forge. Over 200 years later the Michter’s Pennsylvania management would say Michter’s was “the whiskey that warmed the American Revolution.”
In the mid-1800s, Pennsylvania Dutchman Abraham Bomberger purchased the distillery and it became known for many decades as Bomberger’s.
Midlife Crises of the Twentieth Century: From Prohibition to Bankruptcy
The passage of Prohibition in 1919 forced the distillery, along with other American spirits producers, to shut its doors to the public. Although the distillery did reopen after the repeal of Prohibition, it changed hands many times over the next few decades and frequently occupied a precarious financial position. During the 1950s, Lou Forman, one of the distillery’s then-owners, created the modern Michter’s brand name by combining portions of his sons’ names – Michael and Peter.
In 1989, with the entire American whiskey industry suffering a prolonged downturn, Michter’s then-owners declared bankruptcy and abandoned the premises, leaving its Pennsylvania operations in disrepair and the Michter’s name – seemingly – lost to history… were it not for a fortuitous connection to two whiskey lovers with an abiding admiration for the old Michter’s legacy and quality.
Restoring a Legend: Honoring Michter's Legacy with a Resurgence in Kentucy
In the 1990s, Joseph J. Magliocco and his consultant and mentor Richard “Dick” Newman teamed up to resurrect Michter’s. Magliocco, who entered the wine and spirits industry after attending Yale College and graduating from Harvard Law School, was intimately familiar with Michter’s through his college days of imbibing, bartending, and selling Michter’s.
Newman meanwhile, had followed up his service in the US Marine Corps (for which he earned a Purple Heart) with an illustrious career in the whiskey business, eventually running Old Grand-Dad, Old Crow, and Old Taylor for National Distillers before becoming President and CEO of Austin Nichols, the distiller of Wild Turkey.
Magliocco and Newman began with a simple strategy – to honor the Michter’s legacy by producing the best whiskey possible, cost be damned! After filing for the unused and abandoned Michter’s trademark, they made their first major strategic decision: to resurrect Michter’s in Kentucky, in the heart of the modern American whiskey industry, to ensure access to the best whiskey talent and resources available.
Modern-day Michter's: Offering the Greatest American Whiskey
Today, Michter’s has three locations in Kentucky – a 78,000 square foot distillery in the Shively section of Louisville, the architecturally significant Fort Nelson Building on Louisville’s Museum Row and 205 acres of farm land in Springfield.
For more information on Michter’s American Whiskey, please visit their website at www.michters.com or on their social media sites at
Media Contact:
Joseph J. Magliocco
+1 (502) 774-2300 x580
jmagliocco@michters.com
Source: Michter’s Distillery
2023 10 Year Bourbon Bottle Photo credit: Michter’s
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